Melbournes Mad for Missoni
Last week Missoni landed in Target stores across Australia. This hugely anticipated event pushed Target into the spotlight and caused a huge Missoni revival. With lines outside stores and the Target website crashing for the entire launch day, it’s save to say the collection was worth the wait.
Missoni is a fashion power house (founded in Italy in the 1950s), coveted for their designer knitwear. This collaboration with Target comes off the back of a hugely successful campaign a few years ago with Target US. The Australian range consists of womenswear, menswear, kidswear and homewares, all showcasing their signature Missoni zig zag print.
I ran in-store last week to check out the range and see what “high-end” items I could buy at seriously reduced prices. With prices ranging from $10-$169, there were some amazing hits, but some misses too. I wasn’t overly amazed with the womens fashion (a bit disappointing given the brand), but I fell in love with most of the homewares and mens clothing.
As the hype wears away, now is a fantastic time to go in-store to check out what’s on offer, or scroll down for my best picks of the collection and shop online (obviously I was more attracted to the classic black and white zig zag):
Missoni for Target Women’s Triangle Bikini Set $59 // Shop this now
Missoni for Target Women’s Wide Leg Pants $99 // Shop this now
Missoni for Target Women’s Leather Handle Tote $59 // Shop this now
Missoni for Target Women’s Skinny Crop Pants $79 // Shop this now
Missoni for Target Men’s Volley Shorts $35 // Shop this now
Missoni for Target Quilt Cover Set $149 // Shop this now
Missoni for Target Jacquard Bath Towel $40 (Bath sheets available for $49) // Shop this now
Missoni for Target Canvas Cushion $30 // Shop this now
Missoni for Target Knitted Throw $69 // Shop this now
Missoni for Target Leather Pencil Case $20 // Shop this now
Missoni for Target Deck Chair $99 // Shop this now
Check out the homepage www.bonniediaries.com for more trend inspiration and advice!